About Us
Emerging from the dynamic collaboration of Dorilton Capital and Williams Racing, FanCapital sets its sights on a bold mission to partner with premier athletes and sports teams
to build the largest vertical audience
and incremental monetization platform. This innovative endeavor is backed by a team of experts, boasting a remarkable cumulative experience of over 75 years in the sports industry. FanCapital represents a pioneering platform that’s set to disrupt and reshape the sports industry landscape.
Our Platform
FanCapital’s platform combines digital, data analytics, and monetization strategies to create new opportunities for audience growth and revenue generation. This innovative endeavor is poised to
enhance the way athletes, sports teams, and fans engage with the world of sports.
Global Presence
With headquarters in New York City and an office in London, FanCapital is truly a global company, offering its services to athletes and teams worldwide. Our presence on both sides of the Atlantic allow us to cater to the needs of our customers.
Who We Are

We are sport vertical experts that can deliver on building and unlocking the value of your digital audience

Aidan Lyons
CEO
Peter Kenyon
Advisory Board Member
VISHAL SHAH
Advisory Board Member
JAMES MATTHEWS
Advisory Board Member
ALEXANDER ALBON
Advisory Board Member
Customers
Our core expertise is developing and capitalizing on Audiences, whether new or pre-existing.
Fan Activations
Fan Capital’s platform excels beyond digital interfaces, utilizing the power of physical fan activations. Going beyond just a screen, in-person fan engagement presents a capability for broadening audience reach and unlocking fresh avenues for audience expansion and revenue generation. These live events play a pivotal role in converting fan engagement into tangible monetization, establishing a platform for our clients to form meaningful, personal connections with their fan base.
Get In Touch
Have questions or want to explore how FanCapital can benefit you?
Get in touch with our team, we’re here to answer your queries and discuss how FanCapital can be tailored to meet your unique needs.
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